About the episode:
We also explore the evolving role of digital media in arts PR, the balance between traditional and digital platforms. Patricia shares insights on building a compelling artistic narrative and how blending business skills with creativity leads to long-term success. Additionally, She highlights her work with artists like Sandbox Percussion, Andy Akiho, and Graeme Steele Johnson, emphasizing the power of thoughtful communication strategy. We look ahead to how technologies like AI and data analysis are shaping arts marketing, and how they work alongside the irreplaceable human element in sharing great art.
Who is Patricia Price?
Patricia Price specializes in international public relations, classical music marketing, and non-profit strategy. She founded 8VA Music Consultancy in 2012. Prior to starting the consultancy, Patricia Price was the Executive Director of Portland Piano International and the Classical Product Manager for Allegro Media Group. During her time in the record industry, she managed 70 classical record labels and was the executive producer for more than 75 albums.
A Vienna-trained pianist herself, Patricia has been heard on public radio and in venues throughout Europe and the US. She has a B.Mus. in Piano Performance and Master’s in Business Administration. Patricia was featured in the J.Jill women’s apparel brand national “Inspired Women” ad campaign, and she appears as a lecturer at leading arts institutions including Chamber Music America, The Juilliard School, and The Cliburn Competition. *text from 8VA Music Consultancy’s Official Website
All episodes, after publication, are also available in video form on our Facebook and YouTube Channels. All are hosted by Elizabeth (Lizzie) Bowman.
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